Getting Your House Ready to Sell
Introduction: Emotion vs. Reason
De-Personalizing the House
Removing Clutter, Though You May Not Think of it as Clutter
Fixing Up the House Interior
Fixing up Outside the House

Want to Start Off With a High Sales Price?  Beware!
Meeting with Realtors
Which Realtor Do You Choose?
What Happens Behind the Scenes
Dropping Your Price...Too Late?

Types of Listing Contracts
Open Listings
One-Time Show
Exclusive Agency Listings
Exclusive Right to Sell

Details of a Listing Contract
Price and Terms of Sale
Lockbox - Yes or No?
Real Estate Commission
Multiple Listing Service
Agency Duties of a Listing Agent
Resolution of Disputes

Listing Commissions and Related Issues
Is the Commission Negotiable?
Cut-Rate Listing Comissions
How and When the Commission is Earned
"Hot" Market Under-Pricing Strategy - Commission Issues

The Listing Agent & Marketing Your Home
The "Real" Role of a Listing Agent
Preliminary Marketing - the "For Sale" Sign
Preliminary Marketing - Flyers and the Brochure Box

The Listing Agent - Marketing Your House to Other Agents
The Multiple Listing Service
Office Preview
Broker Previews and Culinary Delights
Office Flyers
Marketing Sessions

The Listing Agent - Marketing Your House to Homebuyers
The Purpose of Advertising in General
Real Estate Company Advertising
Individual Agent Advertising
Neighborhood Announcements
Open Houses

Showing Your House to Home Buyers
Convenience and Availability
Why You Should Not Be Home
Lighting, Fragrances, Pet Control and More
Keeping the House Tidy and Neat